CyberGuide
Data Mining
FROM: SEP-OCT 2003 ISSUE | BY ROBIN DAY
Data mining is one of the hottest catch phrases in the high-tech world these days, but a lot of people still don't know what the term really means. If these words bring images of a techie wearing a bright yellow hard hat complete with a propeller-powered headlight, you might want to check out a few of these Web sites for a bit more insight.
www.thearling.com
Kurt Thearling, PhD, the director of engineering at the biotechnology firm AnVil Inc., has assembled this excellent site devoted to data mining. He combines in-depth information with a tutorial designed for newbies and references to several white papers.
www.twocrows.com/booklet.htm
The TwoCrows site is recommended by Dr. Thearling, and I have to agree with him. The site provides an excellent data mining tutorial in PDF format, and hosts a glossary to help you understand key terms.
www.dmreview.com
If you are familiar with data mining and interested in updates on the topic, DM Reviewmay be a good addition to your reading list. Billed as the "Premier Publication for Business Intelligence and Analytics," the magazine goes beyond data mining to cover related topics like business intelligence and data warehousing. Subscriptions to the weekly e-mail newsletter, DM Direct,are free.
www.crm2day.com/data_mining/#
The topics of data mining and customer relationship management (CRM) are so closely linked, they often go hand in hand. This section of the CRM2Day Web site is devoted to data mining issues relating to CRM.
Maintaining a professional appearance and ensuring your customers' projects are completed on time is critical in any business. That being the case, you might want to take off that silly hard hat and get back to work.
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Robin Day, MBA, CGA, teaches financial management at the British Columbia Institute of Technology. He is also president of Virtual Information Technologies Inc.E-mail rday@virtualit.ca.