Reflections
Letter from the President and CEO
Organizational Renewal
FROM:
NOV-DEC 2005 ISSUE
All healthy organizations and leading-edge companies go through a continuous process of reflection, review, and renewal. This kind of positive regeneration is key to staying healthy, vibrant, and relevant in today's business climate.
As we know only too well, the marketplace is unforgiving. Today's product success can be tomorrow's “has-been” or worse yet, tomorrow's costly failure. Corporate and organizational leaders are keenly aware of the need to constantly question what they do and why they do it.
Tastes change. Consumer preferences change. Technology enables new processes to evolve and rapidly makes others redundant. In short, success should never be taken for granted.
Within this environment of rapid-fire business evolution, associations such as ours must not be complacent. At
CGA-Canada we take this imperative for corporate renewal very seriously. Over the past six months we have spent considerable time and staff resources taking careful stock of what we do and why we do it. We've looked in detail at the operations and deliverables of each department within the Association. What value does each one deliver, to whom, and at what cost? Are we spending our resources wisely and prudently?
This has been a revealing and rewarding process. During our quarterly board meeting in September, I had a chance to present a detailed organizational overview to our volunteer Board. The result has been very positive. As we plan for the future, there is a much fuller understanding of the complexity of our organization and of its many and diverse deliverables.
Once we thoroughly understand what we currently do and how we do it, we can begin to really plan for the future. Some key questions to ask are:
- What steps must we take to ensure that our Program of Professional Studies remains on the cutting edge of professional accounting education?
- What inefficiencies can be found within our administrative
structures and processes?
- How can we be more effective as a CGA federation (CGA-Canada and the Provincial/Territorial Affiliate associations working together)?
- What does the external landscape hold for us as a profession — in the short and medium term?
This process of questioning and evaluation ties closely into the development of
CGA-Canada's new strategic plan. This plan is under development as we speak. By year end, it should be fully articulated and ready to share with you — our members. Reflection, assessment, and renewal. A process as continuous as sunrise and sunset. And one as essential to our organizational health and our future success.
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