Editor’s Note
Addressing Readers’ Feedback
FROM: MAY-JUN 2007 ISSUE | BY PEGGY HOMAN, EDITOR
Over the past few weeks, many of you have taken the time to tell us what you think of CGA Magazine’s new look. Most of you like what we’ve done – some of you don’t. As the publication of Canada’s fastest growing accounting designation, CGA Magazine distributes close to 70,000 copies per issue, so we expect there to be a range of opinions and appreciate hearing from each and every one of our readers. All of your feedback is valuable as we continue to make improvements to the content and design based on your input.
As part of the redesign process, we took a close look at our overall strategy and brand values. One of the most defining characteristics of CGA Magazine is that it is a bilingual publication serving both a national and international audience. With this in mind, our key goals included better content flow and improving the integration of French and English copy throughout the magazine. As a result, we’ve changed the structure to include the French and English columns together rather than in separate sections, and we’ve added several new components to broaden the scope of information we offer.
Our editorial strategy hinges upon making the concerns of CGAs known to leaders and decision makers in business, government, and academia. It was a natural fit to have highly acclaimed legal scholar and law professor Poonam Puri, who wrote CGA-Canada’s research and discussion paper on The Regulation of Public Accounting and Auditing Standard Setting Under a Common Securities Regulator in Canada, contribute this issue’s cover story on this hotly debated topic.
Another tenet of our strategy is to provide information on developments in the profession. On that note, Luis Millan reports on the recent move to full accrual accounting and increased emphasis on performance audits in local governments. His article also touches on career options in municipal finance for students and CGAs. Many of these positions present accountants with the opportunity to make a difference in their communities, while at the same time offering the attractive “go green” option of short commuting times.
Once again, thanks to everyone who has sent us their comments and ideas. Please keep them coming, as we are continuing to make refinements to address your concerns.
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