Within this new strategic plan there are six new strategic goals for CGA-Canada. Some reflect ongoing priorities. Some have a new focus. We are confident these six new goals accurately reflect our current challenges and opportunities.
- Ensure full professional equity while protecting acquired members’ rights.
- Strengthen the recognition and demand for the CGA brand.
- Increase CGA membership and market share.
- Be a value provider to the profession and the public.
- Enhance our leadership position through innovation in the delivery and assessment of education, certification and continuing professional development.
- Strengthen the collaborative relationship among all affiliates to achieve the mission of CGA.
Our Six New Goals
1. Ensure Full Professional Equity While Protecting Acquired Members’ Rights.
Strategic Description
Legal and administrative impediments will be removed so CGAs can provide the full scope of professional accounting services in every Canadian jurisdiction. This will serve the public interest by increasing competition for public accounting services and enabling CGA-Canada to fully discharge its responsibility as a professional association and enabling choice of professional opportunities for members.
How will success be measured?
Trends in the number of public practitioners across Canada by region will be monitored. Recruiters will advertise for CGAs in leadership positions and CGAs will be hired in those positions. Mutual recognition agreements will be achieved with well-recognized accounting bodies. Commentators will support CGA. Standards will be developed and approved by the Affiliation Council in a timely manner. Best practices and harmonized implementation strategies will be in place.
2. Strengthen the Recognition and Demand for the CGA Brand.
Strategic Description
Consumers, businesses and organizations will recognize the value CGAs provide. CGA-Canada will pursue an aggressive branding strategy to build a sustained demand for the CGA brand nationally and internationally. CGA-Canada will continue to be recognized as a valued international partner. CGA-Canada will actively participate in discussions on regulatory reform and will contribute to international policy and standards development.
How will success be measured?
Brand recognition will be measured against initial benchmarks. Membership and student numbers will be analyzed. MRAs with targeted accounting bodies will be in place and promoted by both parties. Preferred employer programs will be in place with large employers across Canada. CGAs will be appointed to key boards. Demand for media interviews, input on public policy initiatives and enquiries from the public will increase.
3. Increase CGA Membership and Market Share.
Strategic Description
CGA-Canada will pursue a strategy of increasing its market share within the accounting profession by attracting high potential students, offering a professional designation that combines the best technical skills, the highest level of professionalism and the crucial leadership skills required to succeed.
How will success be measured?
Growth in market share will be measured. Increases will occur in key market segments and high calibre individual will be recruited. Recruitment of candidates from postsecondary institutions will be measured. Increases in the involvement of academics in key business schools will be tracked. Tools to assess internationally educated individuals will be in place and recruitment of those individuals will be tracked.
4. Be a Value Provider to the Profession and the Public.
Strategic Description
CGA-Canada will continue to uphold its regulatory responsibilities, while continuing to protect the public interest by setting and requiring compliance to the highest internationally recognized standards of education, ethics and practice for members. CGA-Canada will continue to provide high value to members by offering products and services that further their professional development. CGA-Canada will continue to advocate for public policy that serves consumers, businesses and organizations.
How will success be measured?
The influence, acceptance and adoption of CGA-Canada’s proposed standards and policies will be measured. Media coverage, web statistics and use of continuing professional development products will be measured.
5. Enhance Our Leadership Position Through Innovation in the Delivery and Assessment of Education, Certification and Continuing Professional Development.
Strategic Description
As a recognized leader in distance education, CGA-Canada will continue to innovate, providing students and members with new products and services to meet evolving needs today and well into the future. CGAs will be business leaders with strong technical skills, leadership abilities and a strong sense of ethics and professionalism. Innovation will drive the content and delivery of our education, certification and continuing professional development offerings.
How will success be measured?
Candidate performance will remain high. The program will meet or exceed standards for certification and licensure and the education standards set by the International Federation of Accountants (IFAC). Student feedback will be positive. Demand and usage of CPD products and services will increase. Student retention will be measured and candidate calibre will be analyzed. The education program will be monitored and validated against standards. Third parties will recognize the program’s excellence.
6. Strengthen the Collaborative Relationship Among All Affiliates to Achieve the Mission of CGA.
Strategic Description
Collaboration among members of the CGA affiliation will continue to be key to the success of the designation. Whether it is governance of the organization, standard setting or public advocacy, members of the affiliation working together will contribute to the success of the designation.
How will success be measured?
Timelines will be set and monitored against performance. Harmonized practices will be assessed. A strategic business information framework will be in place and used by all. Decisions will be supported and comments substantiated by accurate program data through a user-friendly system utilized by all stakeholders.
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