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Strategic Implications for CGA-Canada 

All these global and professional issues outlined above will continue to have a profound effect on CGA-Canada. It will therefore be necessary for our association to make continuous adjustments in programs, services and focus so as to continuously stay ahead of the curve and shifting external landscape.

Some of the key elements which must be in place to ensure success include:

Continuous efforts to re-build public confidence
In order to ensure stable capital markets and solid economic growth for the long term, the public must be assured that financial reporting works. The accounting profession in general and CGA-Canada specifically have a huge role to play in this quest to restore full public confidence.

Building solid relationships with governments and the regulatory community
It is vital that any professional association establish strong bonds with those who create relevant legislation as well as those who oversee and regulate their sector. This is equally true for the accounting profession and for CGA-Canada. Strong relationships between policy makers, legislators, regulators and the profession must be built on openness, trust and mutual respect. Continuous dialogue and ongoing participation must be the watchwords for this relationship to succeed.

Serving as a standards setter, nationally and internationally
CGA-Canada has long participated in debate and discussion related to the evolution of accounting and auditing standards. Through responses to exposure drafts, the issuance of public policy documents and the convening of round table discussions, CGA-Canada has played a key role in the evolution of international financial reporting standards and their recent adoption here in Canada. Going forward, it will be vital for us to continue and even enhance this participation, bringing the expertise and experience of CGAs to the standard-setting table.

Speaking out
Acting as a spokesperson for the profession in the public realm is one important way we can build credibility for the profession and for the CGA designation. Through media relations activities, platform opportunities and participation in conferences and other high profile gatherings, we continue to put CGA on the public map and speak out in areas where we have expertise and can add value. External communication such as this will continue to shape the growth and vibrancy of the CGA designation. CGA-Canada will continue to allocate significant resources towards achieving this activity.

Serving as a facilitator
We can support the advancement of our profession and the evolution of sound public policy by bringing various parties together for fruitful discussions and problem solving on relevant issues.

Being a leader in the evolution of professional accounting education
Given our history, experience and expertise, CGA-Canada has a unique and powerful role to play in this regard within the Canadian and international landscape. As the steward of the CGA Program of Professional Studies, we can contribute to the ongoing establishment of new professional competencies as they emerge, and retain our leadership position in the delivery of professional accounting education.

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